Mackenzie McGuire is the Lead Senior Regional Marketing Director with Premier Sotheby's International Realty, specializing in luxury real estate marketing, brand strategy, digital marketing and advisor marketing strategy across Florida.
With experience spanning real estate sales, luxury fashion, brand management and real estate marketing leadership, Mackenzie brings a unique perspective to how real estate professionals and luxury properties are positioned in an increasingly digital marketplace. As a former real estate agent with Premier Sotheby's International Realty, she understands both the strategy behind effective real estate marketing and the practical needs of the professionals implementing it.
In her role, Mackenzie leads the development and execution of marketing strategies, digital initiatives, media planning, advertising campaigns, content strategy and companywide training. She works closely with top-producing real estate advisors to strengthen their personal brands, elevate property marketing and develop innovative strategies that increase visibility and connect with today's luxury consumer. Through Premier Sotheby's International Realty and its affiliation with the Sotheby's International Realty global brand, she also helps advisors leverage an extensive network of global marketing resources and opportunities.
Mackenzie is particularly passionate about the evolving intersection of luxury real estate, marketing, technology and artificial intelligence. She explores innovative ways to incorporate AI into everyday real estate marketing to increase productivity, enhance strategy and create more effective content while maintaining the authenticity and personal connection essential to the real estate business. Her work helps leading real estate professionals adapt to changing consumer behavior, digital discovery, social media and emerging technologies, including the growing role of AI in how consumers search for information, discover properties and identify trusted real estate experts.
Outside of work, Mackenzie enjoys life in Tampa Bay with her husband, Wes, and their dogs, Sully and Beans. On weekends, you can often find them at a local coffee shop. Her interests in fashion, interior design, fine art, DIY projects, painting, and antique hunting continue to influence the creative perspective she brings to her work.